The course introduces key principles in terms of strategic management and entrepreneurship. The first part of the course provides students the necessary understanding of the scope and function of strategic management theory and practice. Instead, in the second part of the course, entrepreneurial tips on how to set up a new business in digitised worlds will be provided. Particular attention will be paid on the strategic role of the data in designing powerful data-driven strategies and competitive business models for multinational corporations and start-ups.
The course has a very practical orientation, whereby a substantial part of the in-class work is based on group works and aims to give students the tools and the understandings to set up a new business in today’s global business driven by Industry 4.0 technologies.
Upon completion of the course, students should be able to solve managerial and entrepreneurial problems, designing powerful data-driven strategies and developing competitive business plans and models. In addition, students should be able to work in team and to present and discuss project works.
Prerequisiti
Nessuno
Metodi didattici
Lecturer, learning by doing, discussions, individual/group assignments, problem-solving activities, case studies.
The course may host some guest lecturers, especially entrepreneurs and senior managers discussing case studies and tools concerning the above mentioned topics.
Attendance is not compulsory but strongly recommended. Each session forms an integral and essential part of the unit as a whole. Students are expected to contribute to sessions: this does not mean simply turning up and letting others do the work but playing an active role in group discussions. If asked to prepare material in advance, students should make every effort to do so.
Verifica Apprendimento
Assessment of the Teamwork (60% of the total grade) and Written Exam (40% of the total grade) based on multiple-choice questions.
The exam is considered passed after achieving a MINIMUM GRADE of 18/30+ in both partial exams (Research Project Proposal) and (Written Exam) regardless of the average achieved in both.
Additional points can be awarded for participation during class’ individual and group works.
Testi
-All readings, slides and cases are availbale on the moodle platform E-LEARNING, accessible via the usual students' university login and password. -Grant, R. M. (2021). Contemporary strategy analysis. John Wiley & Sons. Eighth Edition.
Contenuti
-Introduction to strategic management. -Key resources and capabilities. -The (analytical) tools of strategic analysis. -Data analytics for strategic management. -The design of business, corporate, and global strategies. -The development of business plans. -The design of business models: value creation architecture and revenue model.
Lingua Insegnamento
INGLESE
Altre informazioni
Program and contents may have minor changes. Please refer to official material on E-LEARNING.
