An integrated approach for cetacean knowledge and conservation in the central Mediterranean Sea using research and social media data sources

Sources of data other than those derived from conventional research protocols may contribute valuable information to fill gaps in knowledge about cetacean occurrences and diversity in a given area and help address conservation issues. The performance of a method to examine cetacean communities based on presence records systematically derived from shared photographs and videos posted by boaters and maritime operators on social media (e.g. YouTube and Facebook) combined with patchy distributed visual/acoustic data collected by researchers has been evaluated.