510360 - DISSEMINATION AND SCIENTIFIC JOURNALISM

In the first part of the course we will address the basics of communication and the importance of writing. Subsequently, we will analyze the history of science communication: from its birth to today, we will see how the relationship between science and society has been created and modified through various periods and events that have contributed to creating dialogue, trust, participation (or their opposite). The second part of the course will be dedicated to science communication in our country by observing where and how scientific dissemination and journalism are carried out. The different media will be analysed, from traditional books to magazines, from radio to television to the internet and social media: a specific in-depth analysis will be carried out for each medium. This part will conclude with the analysis of science disseminated through two methods, that of festivals and that of museums, and we will understand how important science communication is also for those who dedicate themselves to teaching. In the third and final part of the course we will see how to give a voice to companies and institutions through press offices; at this point the students will have the tools to agree on the exam project, after which the different possibilities offered at a national and international level to undertake a career in dissemination and scientific journalism will be reviewed and the challenges and prospects in this scope. The topic of artificial intelligence and its impact on science and its dissemination will also be addressed.