500263 - INTERNATIONAL BUSINESS AND MANAGEMENT

courses

ID:

500263

Duration (hours):

66

CFU:

SSD:

ECONOMIA E GESTIONE DELLE IMPRESE

Year:

2025

Date/time interval

Secondo Semestre (16/02/2026 - 23/05/2026)

Course Objectives

By the end of the course, students will be able to: - Understand the evolving context of international business and the key concepts, theories, and models that explain it. - Critically assess opportunities and risks in foreign markets and evaluate alternative strategic options. - Design entry strategies and international marketing plans that reflect the specificities of markets, institutions, and cultures. - Apply responsible and sustainable approaches to international business. - Present and justify internationalization strategies and marketing decisions clearly and persuasively. - Continue to develop knowledge and skills independently, adapting to changing global trends and contexts

Course Prerequisites

The course of International Business and Management is an advanced course of management applied to the international business context. Basic knowledge (undergraduate level) of business principles, including corporate strategy, and management fundamentals, including marketing, is required.

Teaching Methods

There will be three 2-hours lectures each week. The course is practice oriented and aims at developing skills in doing business abroad. The course will employ the following teaching methods: - Frontal lectures supported by slides, which are uploaded on the Kiro course page after each lecture - Class debates on specific topics - Experiential group exercises requiring active participation from each student in the class. Attendance is not compulsory but strongly recommended. Each session forms an integral and essential part of the unit as a whole. Students are expected to contribute to sessions: this does not mean simply turning up and letting others do the work but playing an active role in group discussions. If asked to prepare material in advance, students should make every effort to do so. PCs and Smartphones are welcome (but ONLY for class exercises)

Assessment Methods

ATTENDING STUDENTS Group assignment AND written test: The assignment consists in designing a plan to enter a foreign distant (from many perspectives, geography, institution, culture, administration) market. The assignment consists in delivering a report and performing a presentation at the end of the course. Groups are made up of 4 students and will be composed randomly by the Professors. Precise guidelines will be provided at the beginning of the course. The written test for attending students is made of 16 multiple choice questions . Students must gain a "sufficient" evaluation (i.e. at least 18/30) on both the assignment and the written test, in order to pass the exam. The attending student final grade will consist of the average of the group assignment and written exam grades. NON-ATTENDING STUDENTS Non-attending students are evaluated on the basis of a written examination based on the WHOLE textbooks, readings and course material provided on the course page on KIRO. The written exam for non-attending students is made of 8/10 long open-ended questions. Test duration: 1,5 hours.

Texts

Mandatory materials for ATTENDING STUDENTS: - International Business & Management (2021), - McGraw-Hill Create, Second Edition by Geringer, McNett, Ball; -All materials on the course’s Kiro page Mandatory materials for NON ATTENDING STUDENTS: - International Business & Management (2021), McGraw-Hill Create, Second Edition by Geringer, McNett, Ball; - Magnani, G. (2022). Marketing in Culturally Distant Countries. Managing the 4Ps in Cross-Cultural Contexts, Springer, ISBN: 978-3-031-04831-9. - All materials on the Kiro page of the course Books' copies are available at the Department's library

Module 1. - The challenging and evolving context of international business - Economic and socioeconomic forces - Sociocultural and political forces that affect global trade - Intellectual property rights and other legal forces Module 2. - Sustainable international business Module 3. - International strategy - International markets: assessment and entry modes - Marketing internationally with a culture wise approach - Organizing the firm’s structure, towards hybrid structures Module 4. - International trade and investment - IB foundational theories - Global value chains management (also in light of ongoing technological and environmental challenges) - Export and import practices

Course Language

English

More information

Program and contents for attenders may have minor changes throughout the course. Please enroll on the course’s KIRO page to remain updated. NOTE: students enrolled in the Inclusive Learning Modalities programme (“Modalità didattiche inclusive”) are requested to contact the Professor and the Degree Course Coordinator in order to assess specific needs and define targeted support actions.