The course provides the base knowledge fro the use of Digital methods in social research applied to marketing and the development of public policies
Course Prerequisites
No specific skills requested
Teaching Methods
The course will be organized in class lessons and seminars. The participation to the seminars will be part for he final evaluation.
Assessment Methods
Written tests with oral presentation at the end of the course.
Texts
• Digital Social Research, Giuseppe Veltri, Polity Press • Materials provided by the teacher.
Contents
The course will be organized in three different parts: 1) main techniques for data construction; 2) statistics atlantis for digital social research; 3) the analysis of real needs of the customer
Course Language
Italian
More information
The course will be provided in blended learning mode with remote and in presence lessons
