Understanding of the FNOMCeO recommendations regarding the use of social media and instant messaging in the medical profession and in doctor-patient communication. Setting up a professional social media profile and developing an editorial plan. Critical analysis of professional social media profiles, with a particular focus on the medical profession.
Course Prerequisites
Basic knowledge of social media with a particular focus on professional account creation and management.
Teaching Methods
The course combines lectures, with accompanying PowerPoint presentations, and hands-on lab sessions where students create and manage their own LinkedIn profiles.
Assessment Methods
Learning is assessed through hands-on experience.
Texts
Filippo Poletti, “Supervisor, i professionali dell’AI”, Guerini Associati, 2025; Paolo Gallo, "La bussola del successo", Rizzoli Etas, 2016; Mark Gravenotter, "La forza dei legami deboli e altri saggi", Liguori, 1998; Adam Grant, “Give and Take: Why Helping Others Drives Our Success”, Orion Publishing, 2014
Contents
Understanding of the FNOMCeO recommendations regarding the use of social media and instant messaging in the medical profession and in doctor-patient communication. Familiarity with the necessary steps to create a professional profile on the most popular social media platforms (Instagram, TikTok, Facebook, X, LinkedIn). Knowledge of inbound and outbound communication techniques to effectively manage social media. Competence in the core techniques for designing and executing an editorial plan. Awareness of some of the most followed professional profiles on social media. Knowledge of the primary social media management tools based on artificial intelligence.
