Pricing modelling as a strategic leverage for knowledge-intensive start-ups: An explorative case study in the luxury fashion industry
Chapter
Publication Date:
2014
Iris type:
2.1 Contributo in volume (Capitolo o Saggio)
Keywords:
Business, Management and Accounting (all); Economics, Econometrics and Finance (all)2001 Economics, Econometrics and Finance (miscellaneous)
List of contributors:
Denicolai, Stefano; Merli, Federica
Book title:
The ROI of Pricing: Measuring the Impact and Making the Business Case