Pricing modelling as a strategic leverage for knowledge-intensive start-ups: An explorative case study in the luxury fashion industry
Capitolo di libro
Data di Pubblicazione:
2014
Tipologia CRIS:
2.1 Contributo in volume (Capitolo o Saggio)
Keywords:
Business, Management and Accounting (all); Economics, Econometrics and Finance (all)2001 Economics, Econometrics and Finance (miscellaneous)
Elenco autori:
Denicolai, Stefano; Merli, Federica
Link alla scheda completa:
Titolo del libro:
The ROI of Pricing: Measuring the Impact and Making the Business Case