How perceived image of a sponsorship event influences on the brand perceptions: an international research of the America’s Cup and Louis Vuitton.
Academic Article
Publication Date:
2008
Iris type:
1.1 Articolo in rivista
Keywords:
Image Perception; statistical models; marketing
List of contributors:
Cerchiello, Paola; Ganassali, S; Rodriguez Santos, C.
Published in: