Online review response strategy and its effects on competitive performance

Academic Article

Publication Date:

2018

Iris type:

1.1 Articolo in rivista

Keywords:

Managerial response; Online review; Quality of response; Quantity of response; Response strategy

List of contributors:

Authors of the University:

BARTOSIAK MARCIN LUKASZ

PICCOLI GABRIELE

Handle:

Full Text:

Published in:

Journal

Overview