Publication Date:
2003
abstract:
In Italy, the recent gradual liberalization of the retail market has led to an increase in competition and innovation. In this context, new and more flexible forms of organization have emerged, and franchising in particular has undergone a strong expansion.
The main purpose of this work is to present a complete framework of the Italian franchising and to analyse its role, structural characteristics, trend and development in the context of the European market.
The main purpose of this work is to present a complete framework of the Italian franchising and to analyse its role, structural characteristics, trend and development in the context of the European market.
Iris type:
2.1 Contributo in volume (Capitolo o Saggio)
Keywords:
International frnachising; Italian market; internationalisation
List of contributors:
DE LUCA, P.; Majocchi, Antonio; Pavione, Enrica
Book title:
International Franchising in Industrialized Markets: Northern and Western Europe