Appraisal, Sentiment and Emotion Analysis in Political Discourse. A Multimodal, Multi-method Approach

This book adopts a multi-method multimodal approach to the study of online political communication, applying it to case studies from the United Kingdom, France, and Italy towards offering a portrait of the rapid ideological shifts in contemporary Western democracies. The volume introduces an integrated framework combining Sentiment and Emotion Analysis, rooted in lexical semantics, and the qualitative dimensions of Appraisal Theory, applying it to large corpora of online political communication from the United Kingdom, France, and Italy. The volume makes the case for an integrated methodological framework that can be uniquely applied to better understand the multimodal communicative landscape of divisiveness in today’s rapidly shifting political climate and other forms of online communication more broadly.