Transformative entrepreneurship: The role of female entrepreneurs in driving sustainability in small enterprises

Transformative entrepreneurship represents a significant revolution leading to new ways of conceiving sustainability through sustainable business models. Women who own enterprises have enormous potential for innovation and mitigating the effects of environmental degradation and climate change. However, there is little literature on the role of Female sustainable entrepreneurs (FSEs) in implementing sustainable behavior (SB) in their firms. This paper uses an exploratory and grounded research methodology based on four case studies of FSEs. The results illustrate that FSEs relied on their personal characteristics and motivations and leveraged contextual features as external enablers to adopt sustainability into their firms. This chapter contributes to studies on female entrepreneurship literature and sheds light on a less explored case of the individual factors of the FSEs that affect the firm's sustainability. The chapter also contributes to transformative entrepreneurship literature by addressing how sustainable transformation influences the entrepreneurial process from a gender perspective.