Driving Social Change Through Transformative Marketing for Gender Equity

This volume brings interdisciplinary perspectives to explore how transformative marketing can challenge entrenched gender norms and contribute meaningfully to social progress. Chapters examine gender equity across a wide range of domains, including multinational marketing strategies, influencer-driven consumer behaviour, organizational responses to gender-based violence, educational access, alternative finance ecosystems, supply-chain sustainability, and policymaking frameworks. They suggest how marketing intersects with education, finance, technology, governance, and ethics to shape both individual choices and structural outcomes. Drawing on empirical studies, systematic reviews, spatial analysis, and conceptual frameworks, the book underscores the value of context-sensitive, data-driven, and human-centred approaches to gender-equity initiatives. It stresses the importance of moving beyond symbolic inclusion towards measurable, transformative impact—whether through inclusive branding, equitable access to capital, gender-responsive supply chains, or policy-enabled linkages between global and local enterprises. Intended for scholars, practitioners, policymakers, and students alike, this book offers both critical insight and practical guidance for those seeking to align marketing practice with broader commitments to justice, sustainability, and social responsibility. As markets increasingly mould cultural narratives and economic realities, the volume highlights the potential of transformative marketing to serve as an enduring force for gender equity and inclusive social change.