Intersecting technical knowledge, marketing experience and customer activities to innovate

Chapter

Publication Date:

2012

Iris type:

2.1 Contributo in volume (Capitolo o Saggio)

Keywords:

open innovation; online community; absorptive capacity; communities of customers and users

List of contributors:

Authors of the University:

FRANCESCONI ALBERTO

Handle:

Book title:

Exploring service science

Published in:

Journal

Series