The objective of this course is to present different research approaches and methodologies in order to prepare students for their own research projects in the business discipline. The course will assist students in identifying and formulating a research problem, in selecting and applying appropriate research approaches and methods of inquiry (both quantitative or qualitative), and in presenting their results. In particular, the objectives are: To present various business research methods and techniques of data collection and analysis. To prepare students for conducting an independent study. To develop practical skills in developing research instruments. To develop practical skills in analyzing both quantitative and qualitative data.
Prerequisiti
None
Metodi didattici
Lectures / Exercises
Verifica Apprendimento
Assessment of a research project proposal
Testi
Ghauri, Gronhaug, Strange, (2020), Research Methods in Business Studies, 5th or earlier editions, Cambridge University Press.
Contenuti
Introduction to Research ● Choosing a topic and developing a research question ● Research ethics ● Literature review General ● How to do an (international) research project ● Research Process Research Design – Exploratory, descriptive, causal ● Sampling ● Data collection ● Conceptualization, Measurement, and Scales Qualitative Research ● Case study research ● Design Science Research Method Quantitative Research ● How to set up a questionnaire ● Experiments and A/B testing
Lingua Insegnamento
INGLESE
Altre informazioni
Program and contents may have minor changes. Please refer to official material on E-LEARNING.
