ID:
500263
Durata (ore):
66
CFU:
9
SSD:
ECONOMIA E GESTIONE DELLE IMPRESE
Anno:
2024
Dati Generali
Periodo di attività
Secondo Semestre (17/02/2025 - 24/05/2025)
Syllabus
Obiettivi Formativi
The primary learning outcome refers to the capacity to think, plan and act in international markets, in a context-rich manner, that is, taking into account the evolving global trends, but at the same time the specificities of markets, institutions, customers and cultures.
Related learning outcomes are the ability to design foreign market entry, to develop international marketing plans with context-rich features, and to consider how international firms can carry out responsible business that can contribute to sustainable development.
Upon completion of the course, students should:
Become familiar with the international business evolving context, key IB concepts, theories and models.
Gain a working level of competence and confidence for engaging in international business and international marketing activities within specific foreign distant markets, in terms of geography, institutions, culture.
Prerequisiti
The course of International Business and Management is an advanced course of management applied to the international business context.
No specific knowledge is required to successfully follow the course and to be able to pass the exam but basic knowledge (undergraduate level) of business principles and management fundamentals (including marketing) is required.
No specific knowledge is required to successfully follow the course and to be able to pass the exam but basic knowledge (undergraduate level) of business principles and management fundamentals (including marketing) is required.
Metodi didattici
There will be three 2-hours lectures each week.
7 lectures (14 hours) will be held by Jonas Puck (Professor of International Business, WU Vienna University of Economics and Business ).
The course is practice oriented and aims at developing skills in doing business abroad. Case studies are deeply intertwined with frontal lectures.
Case studies discussions occur throughout the teaching period. Students are invited to participate to individual challenges and team works.
Learning objectives will be accomplished through jointly:
frontal lectures
open debates/discussions of specific topics
experiential group exercises requiring active participation from each student in the class.
Attendance is not compulsory but strongly recommended. Each session forms an integral and essential part of the unit as a whole. Students are expected to contribute to sessions: this does not mean simply turning up and letting others do the work but playing an active role in group discussions. If asked to prepare material in advance, students should make every effort to do so.
PCs and Smartphones are welcome (but ONLY for class exercises).
Core slides go on KIRO after each session every week.
7 lectures (14 hours) will be held by Jonas Puck (Professor of International Business, WU Vienna University of Economics and Business ).
The course is practice oriented and aims at developing skills in doing business abroad. Case studies are deeply intertwined with frontal lectures.
Case studies discussions occur throughout the teaching period. Students are invited to participate to individual challenges and team works.
Learning objectives will be accomplished through jointly:
frontal lectures
open debates/discussions of specific topics
experiential group exercises requiring active participation from each student in the class.
Attendance is not compulsory but strongly recommended. Each session forms an integral and essential part of the unit as a whole. Students are expected to contribute to sessions: this does not mean simply turning up and letting others do the work but playing an active role in group discussions. If asked to prepare material in advance, students should make every effort to do so.
PCs and Smartphones are welcome (but ONLY for class exercises).
Core slides go on KIRO after each session every week.
Verifica Apprendimento
ATTENDING STUDENTS
Assignment AND written test:
The assignment consists in designing a plan to enter a foreign distant (from many perspectives, geography, institution, culture, administration) market. The assignment consists in delivering a report & performing a presentation. Guidelines will be provided.
The written test is made of a few quick open ended questions.
Students must gain a "sufficient" evaluation (i.e. at lease 18/30) on both the assignment and the written test, in order to pass the exam.
NON-ATTENDING STUDENTS
Non-attending students are evaluated on the basis of a written examination based on the WHOLE textbooks, readings and course material provided on the course page on KIRO.
Assignment AND written test:
The assignment consists in designing a plan to enter a foreign distant (from many perspectives, geography, institution, culture, administration) market. The assignment consists in delivering a report & performing a presentation. Guidelines will be provided.
The written test is made of a few quick open ended questions.
Students must gain a "sufficient" evaluation (i.e. at lease 18/30) on both the assignment and the written test, in order to pass the exam.
NON-ATTENDING STUDENTS
Non-attending students are evaluated on the basis of a written examination based on the WHOLE textbooks, readings and course material provided on the course page on KIRO.
Testi
Mandatory readings for ATTENDING STUDENTS:
- International Business & Management (2021), McGraw-Hill Create, Second Edition by Geringer, McNett, Ball;
- Papers and readings provided by professor J. Puck during his lectures
Mandatory readings for NON ATTENDING STUDENTS:
- International Business & Management (2021), McGraw-Hill Create, Second Edition by Geringer, McNett, Ball;
- Magnani, G. (2022). Marketing in Culturally Distant Countries. Managing the 4Ps in Cross-Cultural Contexts, Springer, ISBN: 978-3-031-04831-9.
- Papers and readings provided by professor J. Puck during his lectures
Books' copies are available at the Dept's library
- International Business & Management (2021), McGraw-Hill Create, Second Edition by Geringer, McNett, Ball;
- Papers and readings provided by professor J. Puck during his lectures
Mandatory readings for NON ATTENDING STUDENTS:
- International Business & Management (2021), McGraw-Hill Create, Second Edition by Geringer, McNett, Ball;
- Magnani, G. (2022). Marketing in Culturally Distant Countries. Managing the 4Ps in Cross-Cultural Contexts, Springer, ISBN: 978-3-031-04831-9.
- Papers and readings provided by professor J. Puck during his lectures
Books' copies are available at the Dept's library
Contenuti
Module 1. The challenging and evolving context of international business
Economic and socioeconomic forces
Sociocultural and political forces that affect global trade
Intellectual property rights and other legal forces
Module 2. Sustainable international business
Module 3. International strategy
International markets: assessment and entry modes
Marketing internationally with a culture wise approach
Organizing the firm’s structure, towards hybrid structures
Module 4. International trade and investment
IB foundational theories
Global value chains management (also in light of ongoing technological and environmental challenges)
Export and import practices
Economic and socioeconomic forces
Sociocultural and political forces that affect global trade
Intellectual property rights and other legal forces
Module 2. Sustainable international business
Module 3. International strategy
International markets: assessment and entry modes
Marketing internationally with a culture wise approach
Organizing the firm’s structure, towards hybrid structures
Module 4. International trade and investment
IB foundational theories
Global value chains management (also in light of ongoing technological and environmental challenges)
Export and import practices
Lingua Insegnamento
Inglese
Altre informazioni
Program and contents for attenders may have minor changes. Please refer to official materials on KIRO.
NOTE: students enrolled in the Inclusive Learning Modalities programme (“Modalità didattiche inclusive) are requested to contact the Professor and the Degree Course Coordinator in order to assess specific needs and define targeted support actions.
NOTE: students enrolled in the Inclusive Learning Modalities programme (“Modalità didattiche inclusive) are requested to contact the Professor and the Degree Course Coordinator in order to assess specific needs and define targeted support actions.
Corsi
Corsi
INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP - MANAGEMENT INTERNAZIONALE E IMPRENDITORIALITÀ
Laurea Magistrale
2 anni
No Results Found
Persone
Persone (3)
No Results Found