ID:
508724
Duration (hours):
44
CFU:
6
SSD:
ECONOMIA E GESTIONE DELLE IMPRESE
Year:
2025
Overview
Date/time interval
Secondo Semestre (23/02/2026 - 22/05/2026)
Syllabus
Course Objectives
At the end of the course students will be able to understand the dynamics of the system of operators dealing with the visual art market (galleries and auction houses), the management of artistic assets (museums and collections) and the management of live performance events (theatres). They will acquire the ability to apply theoretical notions to the main management problems that characterize art galleries, auction houses, art fairs, individual collectors, corporate collectors (banks and businesses), public museums and theaters. They will be able to communicate with a relevant technical language the market trends of art, the managerial choices of the economic operators that compose the ecosystem of the ecosystem of the art and to understand the challenges and the opportunities connected to the digitalization of the collections and the circulation of the artistic goods
Course Prerequisites
There are no prerequisites. It can be useful for the student to be aware of the contents of the courses of Business Management and Marketing
Teaching Methods
The course is organized in frontal classes, with PowerPoint presentations projected on screen. The training activities are completed by seminars, discussion of cases and reports from operators in the industry
Assessment Methods
There are no ongoing tests. The exam is oral, with three questions.
The assessment scale goes from 0 to 30 and praise, with passing the test on reaching 18/30. Each application awards 10 points for a total of 30 points. For the purpose of the attribution of the score in thirtieth and the praise will be evaluated the ability to critically analyze a phenomenon and to expose with a correct and appropriate language.
You have the option to do a paper on the subject to be agreed with the teacher. The written report must be submitted by the end of the course and presented orally during the exam. You can provide a maximum of 3 points to be added to the final vote.
During the test is not allowed the use of supporting material, except for students who expose the report, The latter can consult their written, previously delivered.
The result of the examination will be communicated via the esse3 system. The acceptance or rejection of the vote must be in accordance with the current teaching regulations of the University
The assessment scale goes from 0 to 30 and praise, with passing the test on reaching 18/30. Each application awards 10 points for a total of 30 points. For the purpose of the attribution of the score in thirtieth and the praise will be evaluated the ability to critically analyze a phenomenon and to expose with a correct and appropriate language.
You have the option to do a paper on the subject to be agreed with the teacher. The written report must be submitted by the end of the course and presented orally during the exam. You can provide a maximum of 3 points to be added to the final vote.
During the test is not allowed the use of supporting material, except for students who expose the report, The latter can consult their written, previously delivered.
The result of the examination will be communicated via the esse3 system. The acceptance or rejection of the vote must be in accordance with the current teaching regulations of the University
Texts
Guido Candela, Antonella E. Scorcu, Economia delle arti, Zanichelli, seconda edizione, 2025, ISBN: 978-88-08-89940-8. Material provided by the teacher through the Kiro page of the course
Contents
The course Economics and Management of Art is aimed to give to the student a basic knowledge of: • Economy of art, Finance of art, Marketing of art; • Management of art organization, meaning all organizations that are involved in some way in art (museums, private galleries, public and private spaces devoted to art, fairs, art events, transporters of art, insurance, advisor, institutional investors, on-line selling organizations, publishing, specialized press, sponsor, modern patronage, collectors, artists, public institution, etc.) The teaching will discuss mostly about visual arts, with a small focus on performing art. Moreover, in the field of visual arts, the focus will be on contemporary art and organizations dealing with contemporary art. Topics: 1) The system of contemporary art 2) The markets of contemporary art 3) The development sectors of contemporary art 4) Value and exploitation strategies 5) Collecting. Models of consumption 6) Jure and tax for detention and transfer of work of arts 7) Focus: art as an asset class in the framework of alternative investments. 8) Architecture as a container for art vs architecture as a form of art. Tools for financing modern architecture 9) Museum management. Exposition management. Production of an exhibition. 10) Theatre management. Production of a show. 11) Music institution management. Planning of the season. Production of a music event. A part of the course will be devoted to speeches and reports from operators in the industry
Course Language
Italian
Degrees
Degrees
HUMANITIES
Bachelor’s Degree
3 years
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