The main objective of the course is to present and deepen innovation theories and models, with particular attention to digital technologies (products, services, processes).
Course Prerequisites
The course does not include specific or particular prerequisites, however, basic knowledge of economics and digital marketing will be useful.
Teaching Methods
The course will consist of lectures with the support of slides, handouts and business cases.
Assessment Methods
Written exam.
Texts
Dominique Cardon, Che cosa sognano gli algoritmi. Le nostre vite al tempo dei big data, Milano, 2018
These are some of the main topics addressed during the course:
- invention vs. innovation, economic theories, innovation according to Shumpeter - technological product evolution and digital innovation - the role of innovation in business processes - innovation thinking and digital transformation - Christensen and the "innovator's dilemma" (low-end disruption, new-market disruption, disruption vs. sustaining) - business models and digital product value chains - product iteration and metrics - lean, agile approaches - introduction to business planning
Some business cases covered: Kodak, Lego, Amazon, Facebook, Alphabet, Netflix, Spotify
