The aim of the course is to offer students (also with a practical slant) an overview of the issues related to the use of protected content (audio/video, images, branding, promotional content) in the performance of online communication activities, and of the rules for constructing the correct message from the point of view of commercial practices; so as to create awareness of the main issues related to digital communication law. It is thus intended to provide the student with the preliminary tools to navigate in this field in the future workplace.
Teaching Methods
Lectures carried out with the support of PowerPoint presentations. Further materials are also made available.
Assessment Methods
The exam consists of an individual oral examination, aimed at verifying the achievement of the aim of the course. The exam covers at least three topics. For those attending the classes, the exam is focused on the topics cover during the lectures.
Contents
The course first of all addresses issues related to the content of the digital message, and in particular exposes the issues relating to the use in its context (a) of third party creative materials (and in particular audiovisual and photographic content) (Part A - Digital Content and copyright ); (b) brands and distinctive signs (Part B - Digital Content and brands); and (c) promotional messages (including those disseminated by influencers and though NFT) that may breach the rules on fair competition between companies and professional correctness (Part C - Digital Content and fairness of the message). The course then focuses on the issues related to (d) the personal data of the recipients of digital communication (Part D - Digital Data and IP), and (e) the responsibility of the subjects who manage the places of its dissemination and in particular the platforms of the Internet Service Provider (such as e-bay, Instagram, Youtube, Google AdWord; Part E - Digital Platform and IP).
Course Language
Italian
More information
M Bertani, A Cogo, P Fabbio, A Genovese, A Ottolia (edited by), “Lineamenti di diritto industriale”, CEDAM, Padova, 2024, pages 151-177, 181-242, 263-287, 497-586.
