508814 - BUSINESS STORYTELLING

1. Storytelling as a Strategic Lever Introduction to corporate storytelling Differences between traditional communication and business storytelling The power of stories to build trust and connection 2. Core Elements of Corporate Storytelling Narrative archetypes and universal storytelling Values, mission, and vision as pillars of the corporate narrative Identifying and maintaining a consistent tone of voice 3. Building a Narrative Brand Identity From visual identity to narrative identity The narrative arena: identifying authentic and relevant storytelling spaces Storyscaping: integrating storytelling with customer experience Practical workshop: designing an internal storytelling project 4. Emotional Design and Persuasive Storytelling How to create content that moves and engages Emotional triggers and the “narrative psychology” of the audience Applying storytelling techniques to different target audiences 5. Tools and Channels for Corporate Storytelling Storytelling in traditional media Digital storytelling: social media, blogs, and video content Podcasts and new narrative formats 6. Internal Storytelling: Engaging Employees Employee advocacy and the role of staff in corporate storytelling Creating corporate culture through shared stories Practical workshop: designing an internal storytelling campaign 7. External Storytelling: Engaging Stakeholders How to communicate with customers, investors, and local communities Stories that strengthen CSR (Corporate Social Responsibility) Case studies: examples of effective business storytelling 8. Pitfalls and Risks in Business Storytelling Recognizing and managing the risks of narrative inconsistency When storytelling fails: negative case studies Regaining trust after a narrative failure 9. Designing and Presenting a Corporate Narrative Structuring a complete narrative plan: goals, target, and message Practical project: from theory to implementation Final presentation: collective feedback and evaluation