The Platformization of Consumer Culture: A Digital Methods Guide

This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media. The book introduces the reader to key digital
methods concepts, strategies, and techniques through a set of ad hoc case studies focused on the most prominent digital platforms (such as Facebook, Spotify, TikTok, or TripAdvisor) as well as emerging trends in digital consumer culture (such as, the consumption of nostalgia,
the radicalisation of taste, hybrid influencer publics, or ephemeral consumption).