The aim of the course is to endow students with a practical approach to entrepreneurship providing them with the knowledge about agile methodologies and strategic/operative tools for the exploration and development of an entrepreneurial idea. Moreover, a series of testimonials, coming from the innovative and entrepreneurial ecosystem at Italian and international level, will be included in the course in order to give students also empiric insights.
Prerequisiti
None. The course is addressed to students of master degree courses in different areas
Metodi didattici
Interactive class, teamworks, case study-based lectures and workshops.
Verifica Apprendimento
Teamwork project - Exam
Testi
Course materials available on KIRO platform
Contenuti
Course syllabus 1. Introduction: Entrepreneurship, Innovation and Startup Ecosystem 2. Generation and Selection of Entrepreneurial Ideas, Creation of Working groups 3. Customer Discovery and Market Validation 4. The Business Model Canvas and the Value Proposition Canvas 5. Marketing & Communication 6. Market Size and Competitor Analysis 7. Minimum Viable Product: The Minimum Version of the Product/Service 8. Fundraising and Economics 9. How to Structure a Pitch Deck 10. Pitch Day: Presentation of the Business Idea Developed by Students and Feedback Sharing for Each Project
Altre informazioni
Program and contents for attenders may have minor changes. Please refer to official material on KIRO. In case of only Italian students among attenders, the course may switch to Italian language.
