The course aims to introduce students to theories and tools for managing successful entrepreneurial ventures. These theories and tools will help the student to operate in global environments, to respond to the opportunities and challenges in foreign markets. Using proven content, methods, and models for new venture opportunity assessment and analysis, students will learn how to identify and analyze entrepreneurial opportunities. Value propositions, customer segments, and business modeling are core elements taught in the course. The initial steps to creating a business plan, and raising financial capital to launch the firm, are examined as well.
Prerequisiti
None. The course is addressed to students of master degree courses in different areas
Metodi didattici
Interactive class, teamworks, case study-based lectures. Some workshop with successful entrepreneurs will be part of the programme.
Verifica Apprendimento
Teamwork project- exam
Testi
- Course Materials; - R. Baron, Entrepreneurship an evidence- based guide, Elgar, 2012. -A. Zucchella, B. Hagen, M. Serapio, International entrepreneurship, Elgar, 2023
Contenuti
1- Entrepreneurship and opportunity identification: • Entrepreneurship, creativity, and innovation- Entrepreneurs and strategic decisions • Entrepreneurial mindset, motivations, behaviors • Risk taking in entrepreneurial decision-making • Industry and knowledge understanding- Exploring and satisfying real market needs 2-Business modeling: • Defining and types of business model- The business model canvas 3-Business planning: • Sales forecasting and Pricing • Building financial statements- Sources of funds.
Lingua Insegnamento
INGLESE
Altre informazioni
Program and contents for attenders may have minor changes. Please refer to official material on KIRO. In case of only Italian students among attenders, the course may switch to Italian language.
