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  1. Insegnamenti

510209 - BEHAVIOR DESIGN FOR STRATEGIC MANAGEMENT

insegnamento
ID:
510209
Durata (ore):
44
CFU:
6
SSD:
ECONOMIA E GESTIONE DELLE IMPRESE
Anno:
2024
  • Dati Generali
  • Syllabus
  • Corsi
  • Persone

Dati Generali

Periodo di attività

Secondo Semestre (17/02/2025 - 24/05/2025)

Syllabus

Obiettivi Formativi

The aim of this course is to explore how digital technologies can be designed to influence individuals’ attitudes or behaviors in various contexts: such as e-commerce, social marketing, health care, etc. It emphasizes a user-centered approach that draws on theories and methods from multiple disciplines.
The course will consist of two parts. In the first part, students will learn the main theoretical concepts used in the class. In the second part, students will do practical exercises to develop skills needed for their semester project. Thus, the course will combine frontal lectures and flipped class format.


The course will focus on:
1. Creating a clear understanding of how human behavior works.
2. Explaining how human behavioral nature affects digital products design.
3. Learning to analyze digital products from a sequence’s perspective.
4. Learning to design solutions by leveraging insights from sequences.
5. Exploring methods for rapid testing.

Students will:
- Learn to see the Behavior Design in all software and digital products
- Become able to spot ethical issues in context of work
- Gain a understanding of the behavior change and can apply it
- Model systems to determine where to make impactful interventions.
- Iterate prototypes in order to create impactful products

Prerequisiti

None

Metodi didattici

-Frontal lectures
-Flipped class

Verifica Apprendimento

- 40% written exam
- 60% semester project
- extra points for class activities

Students must pass the written exam to have other activities counted for their final grade.

Testi

Reading materials will be presented in class

Contenuti

1. Fundamentals of Human behavior and decision-making
2. Steps in Behavior Design, hot triggers, conversion funnel, etc.
3. Rapid testing techniques
4. Technology challenges for workplace wellness, grassroots challenges, uses and misuses of
incentives
5. Behavior changes in digital environment
6. Digital tools for tracking behavior
7. Creating a system of behavior sequences

Lingua Insegnamento

INGLESE

Corsi

Corsi

INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP - MANAGEMENT INTERNAZIONALE E IMPRENDITORIALITÀ 
Laurea Magistrale
2 anni
No Results Found

Persone

Persone

BARTOSIAK MARCIN LUKASZ
AREA MIN. 13 - Scienze economiche e statistiche
Gruppo 13/ECON-07 - ECONOMIA E GESTIONE DELLE IMPRESE
Settore ECON-07/A - Economia e gestione delle imprese
Professore associato
No Results Found
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