The aim of this course is to explore how digital technologies can be designed to influence individuals’ attitudes or behaviors in various contexts: such as e-commerce, social marketing, health care, etc. It emphasizes a user-centered approach that draws on theories and methods from multiple disciplines. The course will consist of two parts. In the first part, students will learn the main theoretical concepts used in the class. In the second part, students will do practical exercises to develop skills needed for their semester project. Thus, the course will combine frontal lectures and flipped class format.
The course will focus on: 1. Creating a clear understanding of how human behavior works. 2. Explaining how human behavioral nature affects digital products design. 3. Learning to analyze digital products from a sequence’s perspective. 4. Learning to design solutions by leveraging insights from sequences. 5. Exploring methods for rapid testing.
Students will: - Learn to see the Behavior Design in all software and digital products - Become able to spot ethical issues in context of work - Gain a understanding of the behavior change and can apply it - Model systems to determine where to make impactful interventions. - Iterate prototypes in order to create impactful products
Prerequisiti
None
Metodi didattici
-Frontal lectures -Flipped class
Verifica Apprendimento
- 40% written exam - 60% semester project - extra points for class activities
Students must pass the written exam to have other activities counted for their final grade.
Testi
Reading materials will be presented in class
Contenuti
1. Fundamentals of Human behavior and decision-making 2. Steps in Behavior Design, hot triggers, conversion funnel, etc. 3. Rapid testing techniques 4. Technology challenges for workplace wellness, grassroots challenges, uses and misuses of incentives 5. Behavior changes in digital environment 6. Digital tools for tracking behavior 7. Creating a system of behavior sequences
