ID:
510413
Duration (hours):
40
CFU:
6
SSD:
SOCIOLOGIA DEI PROCESSI CULTURALI E COMUNICATIVI
Year:
2025
Overview
Date/time interval
Secondo Semestre (23/02/2026 - 29/05/2026)
Syllabus
Course Objectives
At the end of this workshop, students will be able to:
• Understanding the central role played by digital technologies in contemporary communication and cultural processes;
• Understanding and critically evaluating the link between digital communication technologies and consumer behaviour;
• Applying a set of sociological theories useful for critically analysing contemporary digital communication processes;
• Identifying the main critical issues, opportunities and challenges posed by digital communication technologies;
• Critically evaluating the impact of digital communication technologies on society, consumption and contemporary culture.
• Understanding the central role played by digital technologies in contemporary communication and cultural processes;
• Understanding and critically evaluating the link between digital communication technologies and consumer behaviour;
• Applying a set of sociological theories useful for critically analysing contemporary digital communication processes;
• Identifying the main critical issues, opportunities and challenges posed by digital communication technologies;
• Critically evaluating the impact of digital communication technologies on society, consumption and contemporary culture.
Course Prerequisites
Students in this workshop are required to have adequate knowledge of the basic theories of sociology and communication.
Teaching Methods
The workshop includes a mix of lectures, examples, group discussions and in-depth activities based on material shared on the Kiro platform. The workshop also features presentations by external speakers from the business world.
As part of its innovative teaching project, the University plans to apply inclusive teaching methods aimed at specific categories of students.
All relevant information can be found at the following link: https://portale.unipv.it/it/didattica/servizi-lo-studente/modalita-didattiche-inclusive, including the types of students to whom the regulations apply, activities dedicated to them, and the procedure for certifying membership of one of the categories concerned.
As part of its innovative teaching project, the University plans to apply inclusive teaching methods aimed at specific categories of students.
All relevant information can be found at the following link: https://portale.unipv.it/it/didattica/servizi-lo-studente/modalita-didattiche-inclusive, including the types of students to whom the regulations apply, activities dedicated to them, and the procedure for certifying membership of one of the categories concerned.
Assessment Methods
Attending students --> test with multiple-choice questions and 2 short-answer open questions.
Non-attending students --> test with multiple-choice questions and 3 short-answer open questions.
Non-attending students --> test with multiple-choice questions and 3 short-answer open questions.
Texts
1) Paccagnella, Luciano (2020). Sociologia della comunicazione nell'era digitale. Bologna: Il Mulino
2) Jenkins, Henry (214). Cultura convergente. Milano: Apogeo (introduzione e un capitolo a scelta)
Choose 2 articles from the list below (3 for non-attending students).
Readings
Arvidsson, A., & Caliandro, A. (2016). Brand public. Journal of Consumer Research, 42(5), 727-748.
Bainotti, L., Caliandro, A. & Gandini, A. (2020). From archive cultures to ephemeral content, and back: studying Instagram Stories with digital methods. New Media &Society.
Bonini, T. (2024). La serialità, dalla radio al podcasting. In G. Boccia Artieri, G. Fiorentino (a cura di), Storia e teoria della serialità Volume III Le forme della narrazione contemporanea tra arte, consumi e ambienti artificiali (pp. 65-88). Milano : Meltemi.
Bonini, T., & Treré, E. (2025). Furthering the agenda of algorithmic resistance: Integrating gender and decolonial perspectives. Dialogues on Digital Society, 1(1), 121-125. https://doi.org/10.1177/29768640241312114
Caliandro, A. (2014), Ethnography in Digital Spaces: Ethnography of Virtual Worlds, Netnography, and Digital Ethnography, in P. Sunderland, and R. Denny (eds),Handbook of Anthropology in Business, London: Routledge, pp. 658-679. (eBook ISBN: 9781315427850), [Scaricate l’articolo da questo link:https://www.academia.edu/20007715/Ethnography_in_Digital_Spaces_Ethnography_of_Virtual_Worlds_Netnography_and_Digital_Ethnography].
Caliandro, A. (2018). Digital methods for ethnography: Analytical concepts for ethnographers exploring social media environments. Journal of Contemporary Ethnography, 47(5), 551-578.
Caliandro, A. & Anselmi, G. (2021). Affordances-based brand relations: an inquire on memetic brands on Instagram, Social Media + Society, https://journals.sagepub.com/doi/full/10.1177/20563051211021367.
Caliandro, A., Garavaglia, E. Sturiale, V. & Di Leva, A. (2021). Older People and Smartphone Practices in Everyday Life: An Inquire on Digital Sociality of Italian OldUsers, The Communication Review, 1-32.
Conte, V., & Anselmi, G. (2023). The Contradictions of Platform Urbanism: the Role of Corporate Property Managers in the Vacation Rental Market of Milan. Fuori Luogo, 17(4), 63-73.
ADDITIONAL TEXTS WILL BE PROPOSED DURING THE COURSE.
2) Jenkins, Henry (214). Cultura convergente. Milano: Apogeo (introduzione e un capitolo a scelta)
Choose 2 articles from the list below (3 for non-attending students).
Readings
Arvidsson, A., & Caliandro, A. (2016). Brand public. Journal of Consumer Research, 42(5), 727-748.
Bainotti, L., Caliandro, A. & Gandini, A. (2020). From archive cultures to ephemeral content, and back: studying Instagram Stories with digital methods. New Media &Society.
Bonini, T. (2024). La serialità, dalla radio al podcasting. In G. Boccia Artieri, G. Fiorentino (a cura di), Storia e teoria della serialità Volume III Le forme della narrazione contemporanea tra arte, consumi e ambienti artificiali (pp. 65-88). Milano : Meltemi.
Bonini, T., & Treré, E. (2025). Furthering the agenda of algorithmic resistance: Integrating gender and decolonial perspectives. Dialogues on Digital Society, 1(1), 121-125. https://doi.org/10.1177/29768640241312114
Caliandro, A. (2014), Ethnography in Digital Spaces: Ethnography of Virtual Worlds, Netnography, and Digital Ethnography, in P. Sunderland, and R. Denny (eds),Handbook of Anthropology in Business, London: Routledge, pp. 658-679. (eBook ISBN: 9781315427850), [Scaricate l’articolo da questo link:https://www.academia.edu/20007715/Ethnography_in_Digital_Spaces_Ethnography_of_Virtual_Worlds_Netnography_and_Digital_Ethnography].
Caliandro, A. (2018). Digital methods for ethnography: Analytical concepts for ethnographers exploring social media environments. Journal of Contemporary Ethnography, 47(5), 551-578.
Caliandro, A. & Anselmi, G. (2021). Affordances-based brand relations: an inquire on memetic brands on Instagram, Social Media + Society, https://journals.sagepub.com/doi/full/10.1177/20563051211021367.
Caliandro, A., Garavaglia, E. Sturiale, V. & Di Leva, A. (2021). Older People and Smartphone Practices in Everyday Life: An Inquire on Digital Sociality of Italian OldUsers, The Communication Review, 1-32.
Conte, V., & Anselmi, G. (2023). The Contradictions of Platform Urbanism: the Role of Corporate Property Managers in the Vacation Rental Market of Milan. Fuori Luogo, 17(4), 63-73.
ADDITIONAL TEXTS WILL BE PROPOSED DURING THE COURSE.
Contents
Digital technologies have now acquired a central role in contemporary communication and cultural processes. Therefore, the main objective of the workshop of Society, Consumption and New Media is to provide students with a set of theories and concepts useful for understanding the complexity of cultural processes in the “age of digital communication” and observing them with a critical eye. Particular attention will be paid to consumer culture, whose logic shapes the functioning of most of the digital platforms we interact with on a daily basis (Google, Facebook, Instagram, Airbnb, Amazon, etc.).
The workshop also includes presentations by business experts in the digital field. The aim is to show students how most of the concepts and theories covered in the workshop find concrete application in the real world, i.e. a specific translation within business, marketing and corporate organisation processes.
The main topics covered will be: digital affordances, social media, big data, algorithms, virality, meme culture, digital identity, social media influencers, brand communities and brand publics.
The workshop also includes presentations by business experts in the digital field. The aim is to show students how most of the concepts and theories covered in the workshop find concrete application in the real world, i.e. a specific translation within business, marketing and corporate organisation processes.
The main topics covered will be: digital affordances, social media, big data, algorithms, virality, meme culture, digital identity, social media influencers, brand communities and brand publics.
Course Language
Italian
More information
All articles are available online and/or in the library. In the unlikely event that something is not available in the two sources mentioned above, please contact the professor (who will check its availability online before sending you the article).
Degrees
Degrees
COMMUNICATION, INNOVATION, MULTIMEDIA
Bachelor’s Degree
3 years
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