ID:
510203
Durata (ore):
66
CFU:
9
SSD:
ECONOMIA E GESTIONE DELLE IMPRESE
Anno:
2024
Dati Generali
Periodo di attività
Secondo Semestre (17/02/2025 - 24/05/2025)
Syllabus
Obiettivi Formativi
Reaching, serving, and retaining customers globally and building a global
brand and market presence is a demanding task for any firm. For new
ventures that internationalize early and rapidly, this is exceptionally
demanding because the challenges of foundation are exacerbated by
operating in a dynamic international environment.
This course addresses the issues specific to international venturing of
startups.
What are the characteristics, resources, and strategies of successful
international new ventures and their entrepreneurial teams? How do they
manage the multiple challenges of setting up their venture, building their
identity/brand and of internationalizing at the same time? What are the
viable and sustainable strategies of international expansion for
international new ventures? How can international and agile
marketing in particular help to explore and to exploit the opportunities
(and avoid the threats) of internationalization? How does the external
context influence entrepreneurs and their ventures or, more in general,
entrepreneurial activities?
After taking this class, you should be able to:
• Analyze and understand the international and the unique new venture
‘context’ and their impact on early and fast internationalization, i.e. the
firm internal conditions as well as the global drivers, the international
market and industry conditions
• Understand the challenges and opportunities associated with early and
fast international expansion
• Define structure and processes that allow the new ventures to
successfully operate on international markets (i.e. opportunity
identification and exploitation)
• Find viable and sustainable routes to the international market and to
long-term growth (e.g. design of business models; selection of markets
and entry modes; international entrepreneurial marketing strategies)
• Integrate international and agile marketing into international
strategy
• Foresee and confront challenges of developing a business concept in
geographically dispersed, international teams.
brand and market presence is a demanding task for any firm. For new
ventures that internationalize early and rapidly, this is exceptionally
demanding because the challenges of foundation are exacerbated by
operating in a dynamic international environment.
This course addresses the issues specific to international venturing of
startups.
What are the characteristics, resources, and strategies of successful
international new ventures and their entrepreneurial teams? How do they
manage the multiple challenges of setting up their venture, building their
identity/brand and of internationalizing at the same time? What are the
viable and sustainable strategies of international expansion for
international new ventures? How can international and agile
marketing in particular help to explore and to exploit the opportunities
(and avoid the threats) of internationalization? How does the external
context influence entrepreneurs and their ventures or, more in general,
entrepreneurial activities?
After taking this class, you should be able to:
• Analyze and understand the international and the unique new venture
‘context’ and their impact on early and fast internationalization, i.e. the
firm internal conditions as well as the global drivers, the international
market and industry conditions
• Understand the challenges and opportunities associated with early and
fast international expansion
• Define structure and processes that allow the new ventures to
successfully operate on international markets (i.e. opportunity
identification and exploitation)
• Find viable and sustainable routes to the international market and to
long-term growth (e.g. design of business models; selection of markets
and entry modes; international entrepreneurial marketing strategies)
• Integrate international and agile marketing into international
strategy
• Foresee and confront challenges of developing a business concept in
geographically dispersed, international teams.
Prerequisiti
Basic knowledge of entrepreneurship, in particular start-up context and
processes; basic knowledge of operational and strategic marketing;
knowledge of international marketing is of advantage.
processes; basic knowledge of operational and strategic marketing;
knowledge of international marketing is of advantage.
Metodi didattici
The theoretical coverage of all topics will always be interactive and supplemented by practical applications as follows: “Entrepreneurship goes international” - You will work with either a start-up or an SME and help them prepare for the international arena. You and your colleagues will develop an international strategy in a hackathon. This year, your peers from LUT, Finland, University of Tuebingen, Germany, and iae Lyon, France, will join the project and the hackathon. As an 'add-on' to the course, you may take part to a one-week (very) special program (Erasmus Blended Intensive Program) for selected project participants jointly with LUT, Tuebingen, and Lyon colleagues. Details will follow in due time (around mid February). You will also have active support from the tutors of the course and the team of professors from LUT, Tuebingen, Lyon and Pavia.
Guest lectures: Practitioners (e.g. startuppers, digital marketing experts) and colleagues from universities abroad will take part in the course. We will welcome Prof. Pervez Ghauri from the University of Birmingham with a module on International Business Negotiations.
Case studies, business games and more will be used in class discussion, debates and for the preparation of the project tasks.
A note on teamwork
Teamwork is very important in today’s business world. Practice and research show that most born global firms are team-founded. Being
international, they are constantly called to work with and relate to international peers. Working in international
teams (e.g. for Entrepreneurship goes international) is a rewarding and at
the same time a challenging experience. The negotiation module, but also the hackathon and activities related to it will help you understand and prepare for challenges arising from cross-cultural communication.
Guest lectures: Practitioners (e.g. startuppers, digital marketing experts) and colleagues from universities abroad will take part in the course. We will welcome Prof. Pervez Ghauri from the University of Birmingham with a module on International Business Negotiations.
Case studies, business games and more will be used in class discussion, debates and for the preparation of the project tasks.
A note on teamwork
Teamwork is very important in today’s business world. Practice and research show that most born global firms are team-founded. Being
international, they are constantly called to work with and relate to international peers. Working in international
teams (e.g. for Entrepreneurship goes international) is a rewarding and at
the same time a challenging experience. The negotiation module, but also the hackathon and activities related to it will help you understand and prepare for challenges arising from cross-cultural communication.
Verifica Apprendimento
1. Students attending the lectures are evaluated as follows:
'Entrepreneurship goes international project' group report and
presentation;
Exam; Class participation based on individual or group work during the lectures (e.g. case studies, debates, and discussions)
2. Non-attending students
Non-attending students are evaluated on the basis of a written and oral
examination. The written exam will be based on the textbook, readings,
and course material provided in due time on the course page on KIRO.
The oral examination will consist of a 10 minutes power point
presentation, illustrating a case study. The case study must be
presented both in power point and in a word file (to be delivered one
week before the presentation) describing a company (preferably a young
company, classifiable as an International new venture/ born global) along
the course topics.
A note on plagiarism
All individual written assignments must be the student’s original work.
We will not accept any written work with a plagiarism percentage of >=
15 percent.
'Entrepreneurship goes international project' group report and
presentation;
Exam; Class participation based on individual or group work during the lectures (e.g. case studies, debates, and discussions)
2. Non-attending students
Non-attending students are evaluated on the basis of a written and oral
examination. The written exam will be based on the textbook, readings,
and course material provided in due time on the course page on KIRO.
The oral examination will consist of a 10 minutes power point
presentation, illustrating a case study. The case study must be
presented both in power point and in a word file (to be delivered one
week before the presentation) describing a company (preferably a young
company, classifiable as an International new venture/ born global) along
the course topics.
A note on plagiarism
All individual written assignments must be the student’s original work.
We will not accept any written work with a plagiarism percentage of >=
15 percent.
Testi
Zucchella A., Hagen B., Serapio M. G., International Entrepreneurship,
Edward Elgar Publishing
Additionally, some selected readings will be provided in due time.
Lecture slides and cases will be provided on KIRO
Edward Elgar Publishing
Additionally, some selected readings will be provided in due time.
Lecture slides and cases will be provided on KIRO
Contenuti
1. International Entrepreneurship (IE): key concepts and theoretical
foundations
2. International Entrepreneurs, their teams, and their international new
venture
3. Drivers and barriers of IE
4. What are international opportunities and how are they discovered or
created?
5. Processes of building, scaling, and managing the born global firm
6. Processes and functions of implementation: how to successfully
exploit international opportunities
7. (International) entrepreneurial/agile marketing: unique marketing spirit, unique marketing practice or old wine in new bottles?
foundations
2. International Entrepreneurs, their teams, and their international new
venture
3. Drivers and barriers of IE
4. What are international opportunities and how are they discovered or
created?
5. Processes of building, scaling, and managing the born global firm
6. Processes and functions of implementation: how to successfully
exploit international opportunities
7. (International) entrepreneurial/agile marketing: unique marketing spirit, unique marketing practice or old wine in new bottles?
Lingua Insegnamento
INGLESE
Corsi
Corsi
INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP - MANAGEMENT INTERNAZIONALE E IMPRENDITORIALITÀ
Laurea Magistrale
2 anni
No Results Found
Persone
Persone (2)
No Results Found